EROS INTERNATIONAL ANNOUNCES

WORLDWIDE RELEASE OF NO SMOKING

London, 21^st September 2007 - Eros International , the leading integrated company within the Indian media and entertainment sector, announced the release of No Smoking. The film will be released in cinemas worldwide on 26^th October 2007.

No Smoking is directed by Anurag Kashyap and is produced by Eros International with Kumar Mangat and Vishal Bharadwaj.

Starring John Abraham in lead role with Ayesha Takia and Paresh Rawal, No Smoking is the story of K (John Abraham) who is addicted to smoking and refuses to do anything about it. But when Ks wife, Anjali (Ayesha Takia), walks out on him, he decides to go meet Baba Bengali, Sealdahwaale (Paresh Rawal), who runs Prayogshala, a centre for rehabilitation from all sorts of addictions and afflictions. And when K goes to meet Baba Bengali, Sealdahwaale; he walks into an agreement he cant walk out of. Proud and desperate, K pushes the buttons, throws caution to the wind and challenges Babas diktats. What follows is a breathless, smoky game of one-upmanship between the self-assumed all-knowing gatekeeper of the netherworld and a frantic, unsuspecting man. Finally, K realises that he cant escape Baba no matter what he tries. Until of course the contract is complete.

Eros will be releasing the music of No Smoking on Eros cassettes & CDs on 26^th September 2007.

Official website of the film is http://nosmoking.erosentertainment.com/

Notes to editors on next page

Notes to Editors

Genre - Drama

Directed by Anurag Kashyap

Produced by Kumar Mangat, Eros International, Vishal Bharadwaj

Global Distributor Eros International

Music Distributor Eros International

No Smoking Starcast John Abraham, Ayesha Takia, Paresh Rawal

Theatrical Release 26th Oct07

Music Release 26^th Sep07

Certificate TBC

Official website http://nosmoking.erosentertainment.com/

About Eros International plc

Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.

Eros enters its 30th year in the business with the vision of consolidating the fragmented industry, and shaping the future of Indian entertainment.

Press Enquiries

UK: vaishali.malhotra@erosintl.com

US: leena.pahuja@erosintl.com

India: amita.naidu@erosmultimedia.net