Mumbai / London, 3rd April, 2008: Eros Internationall plc, the AIM-listed leading company in Indian film entertainment and media, today announced that it has signed a three year content licensing deal with Aksh Optifibre Ltd on an upfront fee plus revenue share basis. Through the agreement, Eros' Bollywood content will be distributed on A-Tel, Aksh-MTNL's IPTV platform.

A-Tel currently has 150 channels accessible to its subscribers. This collaboration aims to bring Bollywood entertainment to A-Tel subscribers through an Eros branded video-on-demand service giving them access to Bollywood content from the comfort of their homes.

Eros has a library of over 1900 films and will provide a service showcasing its content through VOD, subscription VOD and 24 hours Eros branded linear channel film entertainment, music videos, new film promos, celebrity interviews, award nights and more. A selection of movies will be changed every month.

Commenting on the collaboration, Dr. Choudhari, MD, Aksh Optifibre Ltd, said, "Aksh has the objective of providing it's customers with the most affordable wide range of services. We at Aksh are constantly upgrading technology to bring world-class entertainment to our customers. The collaboration with Eros International is to provide world class entertainment to our A-Tel subscribers."

Speaking about the agreement, Ms. Jyoti Deshpande, COO and Commercial Director, Eros International said "Eros is a leading pioneer in new media initiatives within the Indian Entertainment sector and is pleased to be providing Aksh with a movie service for their IPTV platform, leveraging our blockbuster film content."

About Aksh Optifibre Ltd:

Aksh Optifibre, a public listed company, is a large-scale manufacturer of cable and optical fibre .It has one of the world's largest single location manufacturing facilities for Fibre Reinforced Plastic Rods, which goes in to manufacturing Optical Fibre cables. Aksh has a seven years agreement with MTNL to provide IPTV (Broadband content) services to MTNL subscribers in Delhi and Mumbai.

About Eros International: www.erosplc.com

Eros International plc is the leading global player in the rapidly growing Indian media and entertainment sector. Eros produces, acquires and distributes films globally across all platforms including cinemas, home entertainment, television and new media.

Established in 1977, Eros International has over three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. Eros releases 35+ new films globally each year in Hindi, Tamil and English and continues to build upon its unrivalled library of over 1900 titles.

Global Distribution, Motion Pictures, Music, Home Entertainment, Television, New Media and Animation are the primary Strategic Business Units of Eros.
Press contacts:

UK: vaishali.malhotra@erosintl.com

US: niyati.nagarseth@erosintl.com

India: amita.naidu@erosmultimedia.net